A product leader with a lifelong passion for technology with and a rare combination of software development, user experience, and product management skills.
I am a customer advocate and work with stakeholders to develop solutions to complex customer problems. As a product leader, it is my responsibility to address these issues, and position the product to meet key performance objectives. My mission is to always align with the company vision and add value to the business.
Multiple years of experience as a software developer, UX practitioner and product manager has afforded me insight into multiple domains of the product development process. My understanding of these areas has proven vital to conceiving, planning and developing successful products.
“Sticks in a bundle are unbreakable.” - African Proverb
2021 - Present
Responsible for revenue growth and advertising placement for IGN digital products. Spearhead the adoption of an agile methodologies throughout the organization. Improve the value proposition of the IGN premium subscription service and utilize various techniques to improve conversion rates of IGN customers.
2019 - 2020
Communicate with stakeholders to understand business needs and translate them into product requirements. Create epics, user stories and tasks to carry out requirements; Synergize with other PM’s and engineers to groom stories and prioritize the delivery of work items within upcoming work sprints; Responsible for Local Now product branding within the marketplace. Manage metadata, image assets and product binary submissions across multiple platforms including: iOS, Android, tvOS, Amazon FireTV & Roku.
2018 - 2019
Designed and Managed the product roadmap for the bellhop carrier platform; Lead daily scrum and weekly sprint planning meetings to track the progress of user stories; Worked closely with stakeholders to identify and prioritize business opportunities; Developed user stories and acceptance criteria to track the implementation of features that solved various operational and logistical challenges.
2016 - 2018
Defined how cross-platform solutions should be implemented with all necessary stakeholders: NBA League, internal teams & external vendors; Collaborated with platform development teams for consistent functionality; Wrote Technical Requirements Documentation providing implementation details for developers regarding application changes across all digital platforms: mobile, RW, connected devices.
Developed a radio streaming application for Cox Media Group that displays radio station branding, artist meta data, and album cover artwork. The application was developed on both Apple TV and Roku platforms and supports all 60 Cox Radio stations.
Designed and developed Ghost City 3D, an ultra casual mobile game that was developed in Swift and implements IAP, leader board, and banner/interstial ads.
Analyze user trends and usage behaviors across all platforms for the Local Now hyperlocal news application. Discover areas of opportunity to improve product position and increase Time Spent Viewing (TSV). Introduced the notion of using the product stickiness ratio (DAU/MAU= PSR) to qualify users more accurately.
Documented product requirements for the political information application. Leveraged user interface design patterns to create a low fidelity prototype and mobile sitemap used by the development team.
Defined technical requirements documentation for developers across multiple digital platforms: iOS, Android, Roku, AppleTV & Apple Watch.
Designed, developed and evaluated a radio frequency identification glove (RFID) that audibly identifies tagged objects for individuals with visual impairment. The research was cofunded by both the Georgia Tech HSI institute and Atlanta VA Medical Center.
I am interviewed about my father (Jerry Lawson) and his contributions to the video game industry.
Visit Generation X Studio
Every project has a starting point. We ideate with our customers to help them bring their ideas to life.
Our last title , Ghost City 3D, is a hyper-casual game that was a remake of a 1981 title Ghost Attack 3D. Now available for download in the Apple Appstore: Ghost City 3D
We provide feedback on your favorite video game titles in the market. Our goal is to provide our opinion on software, products & compute game events to keep connected.
Please feel free to get in touch using the form below. I’d love to hear your thoughts and answer any questions you may have!
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Phone: (+1) 770-605-7481