I'm Anderson Lawson.

Product Manager Software Developer

More About Me

Let me introduce myself.

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A product leader with a lifelong passion for technology with and a rare combination of software development, user experience, and product management skills.


I am a customer advocate and work with stakeholders to develop solutions to complex customer problems. As a product leader, it is my responsibility to address these issues, and position the product to meet key performance objectives. My mission is to always align with the company vision and add value to the business.

Competency & Experience

Multiple years of experience as a software developer, UX practitioner and product manager has afforded me insight into multiple domains of the product development process. My understanding of these areas has proven vital to conceiving, planning and developing successful products.

“Sticks in a bundle are unbreakable.” - African Proverb

Work Experience

Senior Technical Product Manager

2022 - Present

Big Fish Games

Enforce SDK Team Tenets, emphasizing time-to-market acceleration, keeping the dependency chain stable, relieving studios of IP burdens, and championing standardization as a force multiplier for business and engineering efficiency. Additionally, I orchestrate the maintenance of critical SDK core features, including authentication, identity services, compliance tools, purchasing systems, and analytics capabilities, contributing to the SDK's success as a launchpad for game developers.

Senior Product Manager

2021 - 2022

IGN Entertainment

Responsible for revenue growth and advertising placement for IGN digital products. Spearhead the adoption of an agile methodologies throughout the organization. Improve the value proposition of the IGN premium subscription service and utilize various techniques to improve conversion rates of IGN customers.

Product Manager

2019 - 2020

The Weather Channel

Communicate with stakeholders to understand business needs and translate them into product requirements. Create epics, user stories and tasks to carry out requirements; Synergize with other PM’s and engineers to groom stories and prioritize the delivery of work items within upcoming work sprints; Responsible for Local Now product branding within the marketplace. Manage metadata, image assets and product binary submissions across multiple platforms including: iOS, Android, tvOS, Amazon FireTV & Roku.

Senior Product Manager

2018 - 2019


Designed and Managed the product roadmap for the bellhop carrier platform; Lead daily scrum and weekly sprint planning meetings to track the progress of user stories; Worked closely with stakeholders to identify and prioritize business opportunities; Developed user stories and acceptance criteria to track the implementation of features that solved various operational and logistical challenges.

Technical Product Manager

2016 - 2018

NBA Digital

Defined how cross-platform solutions should be implemented with all necessary stakeholders: NBA League, internal teams & external vendors; Collaborated with platform development teams for consistent functionality; Wrote Technical Requirements Documentation providing implementation details for developers regarding application changes across all digital platforms: mobile, RW, connected devices.


Master of Science

Human Computer Interaction

Georgia Institute of Technology

Graduated with a GPA of 3.66/4.00

Bachelor of Science

Computer Science

Morehouse College

NCAA Division II Football
Computer Science Club


Here Are A Few Of My Projects!

Netflix drops High Score trailer for gaming documentary series

I am interviewed about my father (Jerry Lawson) and his contributions to the video game industry.


What Can I Do For You?

Visit Generation X Studio


Projects Completed (approx.)


Radio/TV Interviews (Approx.)


Academic Awards Received


Great Ideas


Years Gaming Experience


Years Work Experience

I'd Love To Hear From You.

Please feel free to get in touch using the form below. I’d love to hear your thoughts and answer any questions you may have!

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Where to find me

Atlanta, GA

Email Me At

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Call Me At

Phone: (+1) 770-605-7481